" Loaded and FHM both feature women on the front cover scantily dressed or even naked as their sales lure, a common convention followed by most pornographic publications."
"Women are supposedly rising in status throughout the media due to the use of naked, explicit and suggestive photo spread and images"
"Modern magazine follow the conventions of Playboy, in which women are depicted as objects for men's contemplation and enjoyment"
"" It enhances the stereotype to men that women are only objects of their sexual desire, and should therefore conform to what they view as attractive. This relates to the 'hyperdermic needle' theory"
"a dominantly male audience reflects and enforces the theory of 'Laddism' and the winning formula has been defined as "Beer + Sex + Babes'"
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