1.Uses and gratifications theory - an active audience theory, developed by Jay Blumer and Elihu Katz that focuses on 'what people do with the media' rather than what the media does to people, arguing that audiences are free to pick and choose from a range of media products to satisfy their own needs.
this is will be useful to find out why people watch horror films and what they get from this, this could be used in my independent study when i talk about links between the film and the genre and how people choose to watch horror films, also by finding out why people watch them will help me to identift weather the hills have eyes is a typical horror film or not.
2.Male gaze - term used by Laura Mulvey in her essay "Visual Pleasures and Narrative Cinema" to describe what she saw as the male point of view adopted by the camera for the benefit of an assumed male audience.
the male gaze theory can be seen in the film the hills have eyes
3.New man -a term used to describe a new type of masculinity identified and developed by advertising media in the 1980's in line with lifestyle marketing strategies.
is the new man in horror films? and what roles do they hold? when the new man wasnt around they were not in the horror films but now that they are around are they also in the new horror films.
4. Zombie Movie - a horror subgenre in which the living are plagued by armiess of living dead who usually survive by devouring the living.
in the hills have eyes the villians are not exact zombies but the theory is the same, the main characters are being terrorised by the dead who's only way to survive is off the living, is the hills have eyes a zombie movie ?
5. Hybrid Genre - a cross between one film genre and another
the hills have eyes can be said to be a hybrid genre becuase it mixes conventions from other films, the genres it could be mixed with is action, thriller and erotic films.
6.Binary opposition - a term used by Claude Levi-Strauss as part of his arguement that narratives are structured around oppositional elements in human culture, for example good and evil, life and death, night and day, raw and cooked. Within many media narratives, common binary oppositions are cowboys and Indians and also gangsters and police
a key to horror films as there is always a good vs evil story line there is always a good side and a bad side
7. effects theory - an audience theory that tends to see the audience as passive and seeks to measure how exposure to particular aspects of media content can influence the behaviour of the reader or viewers.
this links to my study as i will look at the effects that horror films have on the public, in recent cases horror films have been blammed to cause people to go out and commite violent acts, one case that is known is about two kids who watched the film " childs play" and copied what they saw in the film leading to murder.
8.Feminism - political movement to advance the status of women by challenging values, social constructiosn and socioeconomic practices which disadvantage women and favor men.
with the feminists status rising has their work been showed in horror films? have women stopped being shown in that way, in the film their seems to be a split reprentation of women could this be down to feminism
9. a new version of a previously succesful film that closely follows the original but adapts it in line with changin audience expectations.
the film i am looking at is a remake of and oringial film, i will be looking at how the film has changed and why certain things have changed
10. subliminal messages - messages that work on a subconscious level by introcding bare perceptible message into the media.
does the film contain any? it shows the destruction of war, that could be a subliminal message informing the viewers about war
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