Historical Adverts

this avdert is advertising the product shake and vac which was a product to do with cleaning which would be assosiated with women as they are the ones who would have used this product. the advert shows a women cleaning up the house this supports the stereotypical idea of women being houswives. the clothing the female character is wearing is not exposing at all showing the idea of maddona vs whore theory and how women can only be one only. This advert highlights life in the 20th century where a womens role was to take care of the children and cleaning the house.



this advert is similar to the shake and vac advert as it shows women in a stereotypical way, the main character is a female whos task is to clean the house, this advert is an exampple of how women were labelled as housewives and their jobs were to cook and clean. the characters facial expression shows that she is happy with the work so the message the director wants to give to women is to be happy with doing the houswork as that is what they should be doing.



The flake advert is different from both of the other adverts as the representation of the women are different, the female character is seen running outside which could connote freedom from the housework, also in the other adverts the females are working to gain happyness from their husbands and their families in this advert the female character is seen to be happy on her own and puttin her own enjoyment before anyones elses, however on the other hand it can also be said that the choclate flake stands for a phalic symbol of a pennis therfore showing male domience and the male gaze again