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Contemporary Adverts

The diet coke advert shows women watching a male character take his clothes off and drinking coke, the advert shows a idea which is different from other adverts, most of the adverts show men watching women take their clothes of something on the same line ( male gaze ) but in this advert the females watch the men behave promiscious this can be said to introduce the female gaze which is the oppisite of the male gaze, which shows women objectifying men as sex objects.



This advert is similar to the diet coke advert becuase it is showing female characters looking at male characters, this advert also supports the female gaze as the man is being objectified, from the last two adverts it can be said that displaying the oppisite sex in a premiscious way is a effective way of selling products.



this advert is different the others and shows another change in society, in this advert it shows a male character doing houswork when stereotypically it was a females job to do it, the advert shows the change in domestic roles which also goes on the new man, it also raises awarness of men being "housewives" as some men now days choose to stay home and raise their kids.

Historical Adverts

this avdert is advertising the product shake and vac which was a product to do with cleaning which would be assosiated with women as they are the ones who would have used this product. the advert shows a women cleaning up the house this supports the stereotypical idea of women being houswives. the clothing the female character is wearing is not exposing at all showing the idea of maddona vs whore theory and how women can only be one only. This advert highlights life in the 20th century where a womens role was to take care of the children and cleaning the house.



this advert is similar to the shake and vac advert as it shows women in a stereotypical way, the main character is a female whos task is to clean the house, this advert is an exampple of how women were labelled as housewives and their jobs were to cook and clean. the characters facial expression shows that she is happy with the work so the message the director wants to give to women is to be happy with doing the houswork as that is what they should be doing.



The flake advert is different from both of the other adverts as the representation of the women are different, the female character is seen running outside which could connote freedom from the housework, also in the other adverts the females are working to gain happyness from their husbands and their families in this advert the female character is seen to be happy on her own and puttin her own enjoyment before anyones elses, however on the other hand it can also be said that the choclate flake stands for a phalic symbol of a pennis therfore showing male domience and the male gaze again

3 Ways The Number Of Female Directors Could Be Improved

1. Having more female role models like more big time female directors who other amateur directors could look up to.

2. Having big companies such as fox or time warner linking famous male directors with female directors therfore females directors still have a good amount of input in the films

3. schools which are only for female media students this could be done in a attempt to interest them.

5 Female Directors

1.Jane Campion

1989:Sweetie

1990:An Angel at My Table

1993: The Piano

1996:The Portrait of a Lady

1999: Holy Smoke

2006: The Water Diary

2.Amy Heckerling

1989: Look Whos Talking

1990: Look Whos Talking 2

1995: Clueless

2000: Loser

2007: I Could Never Be Your Woman

3. Sofia Coppola

1996: Bed Bath and Beyond

1998: Lick the Star

1999: The Virgin Suicide

2003: Lost in Translation

2006:Mary Antoinette

4. Mary Harron

1996: I Shot Any Warhol

2005: The Notorious Bettie Page

2005: Six Feet Under

2000: American Pshyco

5. Phyllida Lloyd

1998 : Lucia

2008:Mama Mia